Customer case
How Hillewaert streamlines coffee service at scale
Scaling customer experience through operational clarity
Scaling without slowing down
Hillewaert is the market leader in the Benelux coffee service industry, operating and servicing a wide range of premium coffee brands, including Franke. As their customer base and operations continue to grow, Hillewaert’s focus has remained clear: deliver the best possible customer experience while continuously improving how the business runs behind the scenes.
To support this ambition, Hillewaert needed a platform that could help them work smarter, move faster, and free up time for innovation and customer-focused initiatives.
Context
From reactive operations to proactive service
Hillewaert is the market leader in the Dutch coffee service industry, operating and servicing a wide range of premium coffee brands, including Franke. As their customer base and operations continue to grow, Hillewaert’s focus has remained clear: deliver the best possible customer experience while continuously improving how the business runs behind the scenes.
To support this ambition, Hillewaert needed a platform that could help them work smarter, move faster, and free up time for innovation and customer-focused initiatives.
“The biggest benefit, is that everyone has access to the same information. Our relationship with Dobby feels like a partnership, and they are flexible to work with.”
Sjoerd Van Den Dungen,
CCO, Premium Coffee Group
Ambition
A flexible platform built for growth
Hillewaert’s rapid growth means customer needs and operational complexity are constantly evolving. With Dobby, they didn’t just adopt a standard platform — they tailored it to fit their workflows.
Dobby supports Hillewaert across key operational areas such as:
- Data and documentation storage
- Warehouse and inventory management
- Customer relationship management (CRM)
By centralizing these functions in one system, Hillewaert continues to see measurable improvements in efficiency, coordination, and operational flow.
Results
Creating space for innovation and customer focus
With less time spent on manual coordination and fragmented systems, Hillewaert’s teams can now focus on what matters most: improving customer experience and driving innovation.
Dobby acts as the operational backbone that enables this shift — providing clarity, consistency, and the data needed to make better decisions at scale.
As Hillewaert continues to grow, Dobby helps ensure their operations scale just as efficiently as their ambitions.